itemscope

itemscope is a boolean global attribute that defines the scope of associated metadata. Specifying the itemscope attribute for an element creates a new item, which results in a number of name-value pairs that are associated with the element.

A related attribute, itemtype, is used to specify the valid URL of a vocabulary (such as schema.org) that describes the item and its properties context. In each of the following examples, the vocabulary is from schema.org.

Every HTML element may have an itemscope attribute specified. An itemscope element that does not have an associated itemtype must have an associated itemref.

Note: Find more about itemtype attributes at https://schema.org/Thing

itemscope id attributes

When you specify the itemscope attribute for an element, a new item is created. The item consists of a group of name-value pairs. For elements with an itemscope attribute and an itemtype attribute, you may also specify an id attribute. You can use the id attribute to set a global identifier for the new item. A global identifier allows the item to relate to other items found on pages across the Web.

Examples

Representing structured data for a movie

The following example specifies the itemtype as "http://schema.org/Movie", and specifies four related itemprop attributes.

itemscope	Itemtype	Movie
	itemprop	(itemprop name)	(itemprop value)
	itemprop	director	James Cameron
	itemprop	genre	Science Fiction
	itemprop	name	Avatar
	itemprop	Trailer	https://youtu.be/0AY1XIkX7bY

html

<div itemscope itemtype="https://schema.org/Movie">
  <h1 itemprop="name">Avatar</h1>
  <span>
    Director: <span itemprop="director">James Cameron</span> (born August 16,
    1954)
  </span>
  <span itemprop="genre">Science fiction</span>
  <a href="https://youtu.be/0AY1XIkX7bY" itemprop="trailer">Trailer</a>
</div>

Representing structured data for a recipe

There are four itemscope attributes in the following example. Each itemscope attribute sets the scope of its corresponding itemtype attribute. The itemtypes, Recipe, AggregateRating, and NutritionInformation in the following example are part of the schema.org structured data for a recipe, as specified by the first itemtype, http://schema.org/Recipe.

itemscope	itemtype	Recipe
	itemprop	name	Grandma's Holiday Apple Pie
	itemprop	image	https://c1.staticflickr.com/1/30/42759561_8631e2f905_n.jpg
	itemprop	datePublished	2022-11-05
	itemprop	description	This is my grandmother's apple pie recipe. I like to add a dash of nutmeg.
	itemprop	prepTime	PT30M
	itemprop	cookTime	PT1H
	itemprop	totalTime	PT1H30M
	itemprop	recipeYield	1 9" pie (8 servings)
	itemprop	recipeIngredient	Thinly-sliced apples: 6 cups
	itemprop	recipeIngredient	White sugar: 3/4 cup
	itemprop	recipeInstructions	1. Cut and peel apples 2. Mix sugar and cinnamon. Use additional sugar for tart apples.
	itemprop	author [Person]
	itemprop	name	Carol Smith
itemscope	itemprop[itemtype]	aggregateRating [AggregateRating]
	itemprop	ratingValue	4.0
	itemprop	reviewCount	35
itemscope	itemprop[itemtype]	nutrition [NutritionInformation]
	itemprop	servingSize	1 medium slice
	itemprop	calories	250 cal
	itemprop	fatContent	12 g

Note: A handy tool for extracting microdata structures from HTML is Google's Rich Results Testing Tool. Try it on the HTML shown here.

HTML