An initiative to develop technologies that protect privacy and provide tools to build thriving digital businesses:

  • Develop new features to keep your information private.
  • Enable publishers and developers to keep online content free.
  • Collaborate with the industry to build new internet privacy standards.

Privacy Sandbox features are being implemented for both the Web and Android, to reduce cross-site and cross-app tracking while helping to keep online content and services free for all.

Web overview Android overview

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Find the right set of resources for your needs.
Learn more about changes to Chrome's treatment of third-party cookies and understand what actions you need to take to preserve your site's features.
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Learn about the Privacy Sandbox solutions for enabling advertising use cases without third-party identifiers.
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For advertisers and DSPs who are interested in buying ad space and measuring the performance of ads.
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For publishers and SSPs who are interested in selling ad space and measuring the performance of ads.
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Latest news

The latest news and updates on Privacy Sandbox
Chrome is extending the grace period that allows sites and services demonstrating user-facing, non-ads breakage to continue to access third-party cookies.
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Chrome 128 starts an origin trial for Multi IdP API on desktop, as well as origin trial for the Button Mode API and Continuation Bundle features for Chrome on Android.
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For sites taking part in either of the third-party cookie deprecation trials, Chrome provides a grace period to temporarily re-enable third-party cookies. During the grace period, sites can access third-party cookies in Chrome, even if they haven't yet deployed trial tokens. Chrome is now providing a mechanism to allow sites to opt out of the grace period for a percentage of users.
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See all the news, posts, and updates from the Privacy Sandbox blog.
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